I began grabbing the attention of my supporters, friends and family with my creative mind, unique style and ambitious mindset through social media networks.

I had a vision for the city that I am from (Hartford, Connecticut) to bring something different to our culture and put our city on the map in a unique way. We are overlooked from sports, creatives, music, etc. Therefore I started my own head wear line that offers unique styles, designer inspired styles and many more styles with great quality for a very affordable price.


We focus on providing affordable and fashionable products. Owned, operated and founded by Jaylen Van Allen, with the vision that SmooveRags will reach local and national markets but also be branded to have a global appeal.

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